We use only superfine cashmere that are harvested through combing process so our products can be more durable while staying airy light. Our cashmere are superfine 14-16 microns and 28-32mm long fibre, which is the technical term used in industry to define the best quality cashmere, finest and softest available. 

We want to keep our cashmere  as natural as possible, so you might why our colours are not as vibrant as those on the market. And that's because only high end European natural dyes are used on our cashmere. Optical brighteners are used in the cashmere industry to intensify colours but can cause skin irritation, therefore no optical brighteners are used to enhance our colours. Our pieces may be less vibrant but more pleasant to your skin.

Read on to learn more about cashmere:


Cashmere naturally comes in 3 colours: cream, beige and taupe. As the cream fibre is the rarest among the three and has the softest hand feel, it is usually kept as is and will not be dyed further. The beige fibre will be dyed to make light colours while taupe fibre will be used for dark colours. This is a special know-how secret in retaining the soft hand feel of cashmere. 


You will often hear the word 'micron' used to describe cashmere's quality. Micron is actually the unit used in measuring cashmere's diameter. The finer the fibre is, the softer hand feel it provides. The best quality is between 14-16 microns, often referred to as superfine cashmere fibre in the industry, and is the finest and softest. At JOVENS we use only superfine cashmere fibre in our collection. 


The length attributes to the durability of your cashmere. The longer the fibre, the better your cashmere piece withstand to shedding or pilling. If you have a cashmere sweater, a good quality one will stop pilling after 1-2 washes, but those made with short fibre will continue to pill and form tiny yarn balls. That's why a truly high quality piece of cashmere can withstand cleaning and wear.