Our story began as we became wary of fast fashion trends that come and go, and our appreciation for better quality grew. We traveled frequently to Europe and Asia for work and noticed the lack of fine quality clothing available in the market that provide both comfort and style for travelling. Being brought up in Canada, we understand what a good quality cashmere piece could be to stay warm in the harsh winter while not feeling weighed down by heavy layers of clothing. With that in mind, Jovens is created.

By taking our past experience working in luxury fashion buying and cashmere design and production, we set out to redefine cashmere classics into modern wardrobe essentials using the finest quality cashmere from Inner Mongolia. Our design philosophy is to balance comfort and practicality with style, making timeless creations that are designed to last. Our items are produced in small quantities for each drop. 

To find out more about us, please visit our showroom or stockists for our collection.